The Verde Valley Wine Consortium promotes, documents, and defends the Verde Valley wine community — its growers, winemakers, and allied businesses — investing in the marketing, education, research, and advocacy that speak for the region to the press, the trade, and the people who make policy.

A Verde Valley recognized — locally, regionally, nationally, and internationally — as one of America's defining wine regions: exceptional in its winemaking, rich in its culture, rigorous in its education, and unmistakable as a place worth the trip.